There was a boy named João that was allergic to chocolate, obsessive about cherries, and even tried to eat shrimps with a clothes peg on his nose. João's favorite thing was his grandmother's old Singer sewing machine, where he pretended to be a pirate, sailing away into the open sea, searching for the next hidden treasure.

Fast forward to today, João is now allergic to bad briefings, obsessive about gathering the best creative people around, and tries daily to lead his team to create the best and most relevant work.
João's favorite toy is still his grandmother's old Singer sewing machine, but instead of being a pirate, he's now a creative director, sailing with the best brands and creating the best campaigns.

Specialties: Creative Leadership, Creative Strategy and Communication, Generating ideas for Integrated Campaigns, Advertising, Branding and Identity, Overseeing multiple projects, Digital and beyond.

Brands Experience: Ooredoo, Coca-Cola, Nestlé, L'Oréal, Opel, Peugeot, Citroën, Procter & Gamble, Intermarché, Multi Mall Management, LG, Qatar Airways, Emirates Airlines, McDonald's, Colgate, ExxonMobil, Qatar Petroleum, Qatalum, Katara, Al Khaliji Bank, Toyota, Lexus and QNB.
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